2nd SME Summit
APEC Business Advisory Council
2 - 3 August 2008
Hangzhou, China
SMEs - A Tool for Development
Presented by Ambassador Juan C Capuñay
Executive Director, APEC Secretariat, Singapore
I would like to begin by expressing my pleasure that this
sort of Summit can take place. APEC's Leaders can only make informed decisions
if they are aware of the actual experiences of the economic sector and people
most directly affected. Your participation is a great service to APEC and, in
turn, to the Leaders they will advise this November in Peru. I would also like
to thank ABAC for allowing me this opportunity.
This year, APEC has taken a less conventional approach to
trade liberalization and facilitation. We believe that it is impossible to
accurately assess anything without considering all of its dimensions. Often,
economic issues are seen to be flat - objective, indisputable: numbers always
tell the truth. But numbers can also be misleading. In an increasingly
globalized world, the variables are many and sometimes the numbers just don't
add up.
Today our world is in a period of fluctuation; escalating
food prices continue to affect those from the developing economies; the
consequences of climate change can be seen everywhere and dramatic increases in
energy prices impinge on businesses the world over with SMEs perhaps
experiencing the most adverse effects. After no less than seven years, the
inability of developed and developing nations to identify common ground has
brought WTO negotiations to an indefinite impasse. The need for an international
body, dedicated to the promulgation of free trade has never been so compelling.
It is in this context that I would like to talk about SMEs and APEC.
In the APEC region, small and medium enterprises account for
over 80 percent of all businesses and employ as much as 60 percent of the work
force. SMEs are of critical importance to APEC: employment opportunities lead to
community stability. The freedom of small businesses stimulates innovation and
competition. And their flexibility allows them to quickly accommodate market
demands.
Moreover, stable, confident communities facilitate the flow
of capital and contribute to a healthy macro-economic environment. In fact,
encouraging the entry of smaller players into the global market is a precursor
to long-term sustainable development.
Nonetheless, SMEs presently account for only 30 - 35
percent of exports. Despite the large number of small businesses in the region,
many SMEs feel that their participation in the global economy is undermined by a
number of internal and external factors. The fact is incongruous; the numbers
don't add up.
The ability to engage in the international arena is both
important and urgent. If SMEs are not able to compete, they will not reap the
benefits of globalization. This would not only be damaging to those SMEs but to
the economies to which they contribute. After all globalization is a two-way
road.
If we are to approach this challenge optimistically, we will
see the enormous potential for economies to increase foreign revenue sources.
For example, intra-APEC trade has doubled since 1994 to reach US$ 3 trillion.
Imagine, then, the potential impact, were SMEs encouraged to contribute and to
extend the reaches of their business beyond their domestic markets.
The ability of SMEs to enter into the international
marketplace is largely shaped by good governance and good policy. To this end,
focused initiatives aimed at making it easier to do business in the APEC region
began in 2003 and have consistently developed as needs and opportunities have
been revealed to Ministers.
In 2008, APEC Peru has emphasized the need to address the
social dimensions of APEC's agenda. Specifically, it is argued that by
addressing challenges and opportunities at community levels, smaller players are
enabled to participate more fully and to better reap the benefits of
globalization. In fact, as one considers the impediments to SMEs, many are
actually social - and not economic - factors.
The ability to communicate in a common language, to operate
freely and with ease, to access technology and to use it skilfully are among the
most important factors affecting the propensity of SMEs to succeed.
In 1990, an average of only 0.6 percent of those living in
APEC member economies were cellular subscribers and only 0.08 percent used the
internet. Ten years later, in 2000, Leaders met in Brunei and marked a
progression in their commitment, aspiring to a policy framework that would
enable the people of urban, provincial and rural communities in every economy to
have access to channels for Internet trade. And by 2005 cellular phone
subscribers were at over 85 percent and internet use over 44 percent in most of
APEC's developed economies.
However, while connectivity has increased ease and
opportunity in the business and lifestyles of some, the converse has been true
for others. In effect, many in developing economies are excluded from the global
marketplace.
In March of this year, recognizing their notable progress to
date, APEC Telecommunication Ministers met in Bangkok and set before themselves
an additional challenge and declared their ambition to achieve universal access
to broadband by 2015.
This will also have a transformative effect on the landscape
in which we operate. Still, the benefits of technology can only authentically be
realized if they are paired with education and this is another social aspect,
particularly relevant to SMEs.
While technology should serve to expand the reaches of
business and increase interaction, it can also further alienate those who lack
practical skills in information and communication technology. To bridge this gap
in the most practical way, access must be matched with ability. Data processing
is an unparalleled medium for entry into the global arena and the US pilot
project "Freedom Digital Initiative" has been of great benefit to the small
and micro enterprises of Peru.
APEC Digital Opportunity e-Commerce centers, another APEC
initiative, have provided information and communication technology- related
training for small and medium size businesses. Member economies including Chile,
Indonesia, Papua New Guinea, Peru, Philippines, Thailand and Viet Nam are being
enabled to take full advantage of the business opportunities afforded by the
internet.
In a knowledge-based economy, comparative advantage has come
to mean competitive advantage. To young entrepreneurs of a global world, skills
are the common currency and innovation an asset.
The rules are changing. Economic prosperity is a collective
phenomenon. In a globalised world, no longer can a single economy be sustained
independently. In fact the advancement of SMEs can be further promoted by
including them in the new generation of Free Trade Agreements.
The economy is developed through private initiatives. But it
is up to governments to ensure stability and a climate in which enterprises of
all sizes are able to thrive. This could include the development of
business-cooperation models such as extending regional industrial fragmentation
or perhaps by spotting potential niches in which SMEs can cooperate with each
other. Or it could mean developing a policy on regional alliances as a way to
smooth transitions for business between countries. Indeed increased interaction
amongst businesses can lead to fruitful common business goals.
The ability to make sound policy benefits people at all
levels. In shaping a business-friendly atmosphere we can create an environment
in which competition soars, profits increase, business is ripe and lives are
made richer.
I would like to wrap up by saying that SMEs are an integral
part of the business environment of the Asia Pacific - they are the tool for the
future economic development of the region. It is people such as you, SME owners,
who will make the greatest contribution to the wellbeing of our region, and I
encourage you to continue to meet and cooperate with like-minded people so as to
ensure the continued growth of our economies.